Monday, November 25, 2019

5 Building Blocks of Your Characters Personality

5 Building Blocks of Your Characters Personality 5 Building Blocks of Your Character’s Personality 5 Building Blocks of Your Character’s Personality By Mark Nichol Now that you’ve decided what your character’s motivation is, it’s time to actually construct the vessel in which this purpose will reside. Just how do you build a person? By creating a life where none existed. Start at the base, and work your way up: 1. Childhood How was the character’s early life? What was the person’s family like? It doesn’t take much effort to stray too far into pop psychology, but household composition and environment have a significant bearing on personality. So does one’s experiences in school and in social settings as a child and an adolescent. Is domestic trauma in the character’s past? Social stigma at school? An unusual amount of teenage angst? Were they abused, neglected, spoiled, enriched? Were they denied a childhood, or unable to outgrow it? You don’t need to write your character’s biography, but you should know the outline. 2. Relationships Is the character a loner, or a social butterfly? What type of family and friends does the character have? How do they interact with acquaintances and strangers? Do they have a romantic relationship or casual sexual partners? If they’re gay, are they out, or closeted? Are they extremely close to a few friends, or do they have a wide but shallow social circle? 3. Livelihood What does the character do for a living? That may be integral to the story, or it may be incidental. Readers deserve to know, though. But don’t lock in a stereotype. It’s easy to associate personality traits with certain professions or pastimes. What’s not so easy but is oh, so satisfying is to cast against type: How about a happy-go-lucky private eye? A softhearted crook? A wizard who can’t spell straight? Do they like their job? Are they fulfilled, or frustrated? Good at what they do, or inept? How do they relate to those above and below them in the workplace hierarchy? Do they lie, cheat, or steal, or are they a paragon of productivity? Either way, are they rewarded, or punished, or ignored? 4. Pastimes What does your character do after work, on weekends? Where do they vacation? What are their hobbies, interests, passions? Do they have an eccentric or unexpected avocation? Do they have a remarkable skill or talent no one knows about? Are they philanthropic or charitable, or is all their spare time given to family and friends, or are they devoted only to themselves? 5. Outlook Is the sun always shining, or does a perpetual rain cloud perch just over the character’s shoulder? Are they blithe, cheerful, confident? Suspicious, resentful, fearful? Whether your character’s glass is half full or half empty will determine the story’s tone, so check the person’s beverage before you put fingers to keyboard or pen to paper. What are your character’s political views and social opinions? Are they religious? Skeptical? Atheistic? Scientifically minded, or superstitious? Are they charismatic, or a wallflower? So many questions! But so many answers must be provided and many more must be discovered on the journey that is the act of writing. (And some answers may change.) This character design is essential to your success not just for your main character but also, to varying degrees, for major and minor supporting players and for walk-ons. Whether you’re aiming for high literature or genre fiction, the extent to which you care about your characters and their personalities will in large part determine how readers respond to them. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Fiction Writing category, check our popular posts, or choose a related post below:100 Words for Facial Expressions50 Diminutive Suffixes (and a Cute Little Prefix)Preposition Mistakes #3: Two Idioms

Thursday, November 21, 2019

None Assignment Example | Topics and Well Written Essays - 1000 words

None - Assignment Example In instances of strict liability, the requirement of a guilty mind is not required; all that is needed to show criminal conduct is the forbidden action. Strict liability offences are usually not of a serious nature and the laws governing such offences are regulatory. A good examples are offences of pollution. Denunciation in criminal sentencing regime is the act of imposing a severe sentence to an accused person in bids to send a message, that society, in the embodiment of the court does not tolerate the action of the accused person action. It therefore serves to deter individuals from committing similar crimes as well as appeasing the victim as they feel that justice has been served. For instance, a person accused of raping a child, could get a harsher sentence than one accused of raping an adult in order to show that child rape will not be tolerated. It is a defense used in court by person’s who murder their spouse alleging that at the time of the commission of the crime the person was suffering from the battered wife syndrome. It is called the battered woman/wife syndrome because it is a defense mostly used by women. It is a defense for the women who react with force as a defense mechanism stemming from the belief that it is the only way to defend themselves from their assailants. Nevertheless, there is no psychological evidence to support this principle as a defense in criminal law. There are four main principles that govern the adjudication of criminal justice. The first one is the presumption of innocence; that a person is innocent until proven guilty in a court of law of competent jurisdiction. The other is the is the burden of proof; in criminal law, he who alleges proves, thus the onus of proving criminal liability is vested on the prosecution and that of proving defenses put forward by the defense team, is vested in the defense. The other principle is right to remain silent; one has the

Wednesday, November 20, 2019

Response Essay Example | Topics and Well Written Essays - 250 words - 42

Response - Essay Example Here, minerals are also described and this has an implication on the history of human art where minerals were used for painting, architecture and sculpture. The discussion on this passage reflects a lot on the state of knowledge or science in the early Roman period. About knowledge, it reflects how people were able to discover the usefulness of plant minerals in their day-to-day lives including in their architectural works, sculptures as well as painting. The fact that plant minerals could be used in other areas that were not very obvious, is a significant sign a knowledgeable people. On the scientific view, it is evident that the early Romans were already thinking on how useful the plants can be to human being. This majorly shows the application of scientific thought especially in areas such as medicine, horticulture and agriculture. In both the two areas, Beagon tries to relate nature and science, knowledge, culture and art and this comes out nicely when we consider the plants and animal

Monday, November 18, 2019

MBA MARKETING PAPER Essay Example | Topics and Well Written Essays - 2250 words

MBA MARKETING PAPER - Essay Example cess of interaction between the organizations and consumers is undergoing a significant change and hence the process of marketing communication has also changed significantly over the past few years. The big question is that how this changed communication would influence the overall marketing concepts. Today internet is utilized as a great medium of marketing. Organizations have been almost forced to use internet as a medium of marketing mainly because of changing consumer behavior with respect to the change in communication process. With the increase in number users of World Wide Web and internet there would be more use of these two as a medium of marketing communication. There are several operational and commercial advantages that internet provide to the marketers. In reply marketers should properly use the platform of internet as there are opportunities of delivering the contents in varieties of ways. The applicability of internet in the marketing communication process has shown t hat there is huge difference in information and the vehicle that is used to deliver information. According to the discussion in the article, internet is such an agency that enables marketers to integrate different aspects of marketing communication. Marketers can integrate different off line and online tactics with the objective of meeting the overall long term strategic goal of the organization. In internet dominated market place consumers are considered as active participants rather than passive recipients in the communication process. This actually has challenged the functionalist view of communication because today after the arrival of World Wide Web and internet, traditional and hegemonic media has been integrated and converted into a hyper electronic market place where the process of communication between the consumer and the marketer are more dialogic and flexible. Previously marketers are found to be more dependent on some traditional mechanistic communication models and this

Saturday, November 16, 2019

Functionalism In Families And Societies

Functionalism In Families And Societies Functionalists view the family as a nuclear family structure, i.e. a mother, father and 1 or 2 children. Murdock surveyed 250 societies from the small hunting tribes to the large industrialised societies. He found that in every society there was some form of a nuclear family, he concluded from this study that the nuclear family was universal. Murdocks definition of a nuclear family is Within the framework of the nuclear family, Murdock identified with four family functions which if were ignored, society would not exist. Sexual, Reproduction, Economic and Education were the four functions. Similar to Murdock, Tallcott Parsons another functionalist had his own views of what functions the nuclear family should contribute to society. He believed that there were two important roles within the family Expressive and Instrumental. The womens role was the Expressive role as she was the one who raised, nurtured and taught the children the norms and values within the home. The mans role was the Instrumental role because he went out to work to provide financial security for his family. Parsons also identified the family as being the primary agent of socialisation and came up with the warm bath theory primary socialisation (norms and values) and stabilisation of adult personalities (support and love for the adults within the family. Criticisms Functionalists view of the family is similar to a fairy tale, because they ignore the family dynamics and in some families the darker side i.e. abuse, neglect and violence through male domination. Marxism A Marxist perspective of the family saw the family as a means of production and cheap labour whereby they are influenced by capitalism in a capitalist society. Marxists identified three main functions which they saw as a way for the family to fulfil for capitalism. Inheritance of Property means that in order for property to be handed down to a legitimate heir, sexual relationships need to be restricted to one person, thus the offspring would be blood related. For this to happen, The monogamous nuclear family developed with the emergence of private property, in particular the private ownership of the forces of production, and the advent of the state, (cited in Haralambos, M. 1985. 340) The second function is the Ideological Functions which families need to fulfil by socialising children with the ideas that there will always be bosses and workers within a capitalist society. The last function looks at the Unit of Consumption whereby families work to produce goods, which are bought by the families to enable them to be fed and clothed, which bring greater profit for the capitalists. Criticisms Marxists ignore the different structures of families which are found in todays society and with this the different roles within the family. Feminism Feministic views of the family are split into 3 groups, similar to that of the key perspectives. Liberal feminists believe that both the male and the females have equal roles within the family when it comes to the household chores and childcare. Marxist feminists view the women as the producer of future workers and womens oppression stems from capitalism and not the family. Radical feminists view of the family structure is one of patriarchal and that men are seen as the enemy. This type of family within society is also seen by feminists as the key institution in its contribution to maintaining social control Criticisms All three branches of feminism view the nuclear family as the most dominant unit within society, as well as believing that all members of the family serve society, performing different functions. Post Modernist A post modernistic view of the family is at the opposite ends of the scale to functionalism. Post modernists believe that in most societies there are diverse and multi-cultural types of families where members within these units are free to make their own life choices as to how, what and where they live, work and socialise within society. Post modernists also believe that everyone is entitled to the same opportunities in education, healthcare and family support as in their view, there are no class divisions (working and ruling classes), in most societies. Zietlin et al summarises this view of the world, The post modern world is shaped by pluralism, democracy, religious freedom, consumerism, mobility and increasing access to news and entertainment, (Zietlin class handout 2009. 92) Criticisms Because of their views of equal opportunities and freedom of speech and choices they ignore the fact that some people can and do make wrong choices with regards to ignoring the norms and values which are passed down the generations which inevitably upsets the social control aspects in some societies. How the roles and relationships of the family have change over time. Sociologists view childhood as Social Construction because they are biologically distinct from adults, (Harris, M. 2008.44) For this reason I will explain the question in two parts. Children The role of the child within a pre-industrial family (pre 1750), was one of equal standing. As soon as the child could walk and talk they were taught the family trade and were expected to carry on the family tradition. After the industrial revolution came the emergence of the industrial family (1800-1900), when children as young as 6 or 7 were sent to work in factories and down coal mines to bring money into the family home, however this brought about higher mortality rates because children werent as strong as adults. The mortality rates went into decline when the modern industrial family emerged (1900-2000), this is because children were starting to be seen as children and not as cheap labour. Experiences of childhood began to emerge for the majority of children within families, however there are still some societies today that still send their children out to work, but this is now not the norm in todays world. Gender roles and relationships During the pre-industrial years both men and women worked together with other family members. However this all changed between 1750 and 1900 when women were expected to stay at home and be responsible for household chores, childcare and producing the future workforce. This type of family structure was very patriarchal the men had the power so they were the dominators in the family. However this started to change when the modern industrial family emerged between 1900 and 2000, as more women were given the opportunity to become educated, this led to more women in the workforce. This led the family to share the household chores and the childcare and sometimes swap roles within the family if the man became unemployed. Diversity of the contemporary family structure What is a family? This question has been raised by many sociologists and the majority of these have all had different opinion. However in answer to this question, a family can be the nuclear or extended type of family, which are 2 or 3 generations living under one roof. This type of family was more common pre-1750 when families worked with and supported each other, and which still does happen in some cultures and societies i.e. Asian families. Other types of family structures which are more common in Britain today are the one parent families, the step families, the divorced families and the gay and lesbian families who have children. Families today are extremely diverse and multi-cultural through social influences from the media, education and global improvements. Conclusion Throughout this assignment I have paid particular attention to the different views of Functionalism, Marxism, Feminism and Post Modernism. I have given an evaluation of each perspective and have briefly described the changes in roles, relationships and structures within families. I have concluded in my evaluation that my opinion of families and households is one that in todays society of choice, freedom, diversity and multi-cultural structures that post modernism is by far the best view and explanation of society today.

Wednesday, November 13, 2019

Divine Wind - Racism Essay -- essays research papers

The Divine Wind describes an Australia that is tarnished by racism, hatred and distrust, and yet the novel ends on an optimistic note. Do you agree? The novel is set during a World War. The tension and separation of races during a war seemed evident in Australia. As a multicultural country including Japanese and Aborigine population, conflicting attitudes towards these races had to be imminent. I entirely agree with the above statement due to the unequal treatment of the aborigines, tension between the Japanese population and characters such as Hart showing lack of trust over his lover Mitsy With a war against the Japanese was the trigger for racism in Australia. All throughout the novel elements of separation are presented. The Japanese are somewhat divided from white Australians. First of all Broome has a â€Å"Register of Aliens†, this was a register or list that kept track of foreign people. This implied that foreigners were seen as aliens and that they didn’t really belong in Australia. The Sennosukes’ names had to be changed because their original names seemed â€Å"†¦too foreign to our ears.† The Japanese living area is Chinatown shows the reader that perhaps whites have put the Japanese into their own little area. Chinatown contains houses that are far smaller and in general with little fortunes unlike the white Australians. It is the broad attitude towards the Japanese that creates a war and endlessly kills Alice. Aborigines are treated unequally and are downgraded in Broo...

Monday, November 11, 2019

Eco/561pr †Economics Essay

In modern society people desire goods and services that provide a more comfortable or affluent standard of living. We want bottled water, soft drinks, and fruit juices, not just water from the creek. We want salads, burgers, and pizzas, not just berries and nuts. According to MC-Connell (2008) â€Å"Economics, which is the social science concerned with how individuals, institutions, and society make optimal choices under conditions of scarcity.† Scarce economic resources mean limited goods and services. Scarcity restricts options and demands choices. Because we â€Å"can’t have it all,† we must decide what we will have and what we must forgo. Consumers are purposeful in deciding what goods and services to buy. Business firms are purposeful in deciding what products to produce and how to produce them. Government entities are purposeful in deciding what public services to provide and how to finance them. Economist develops economic principles and models at two levels macroeconomics and microeconomics. Macroeconomics examines either the economy as a whole or its basic subdivisions, such as the government, household, and business sectors. Macroeconomics seek to obtain an overview or general outline of the structure of the economy relationship of its major aggregates. We can see it as an economic measure of total output, total employment, total income, aggregate expenditure, and the general level of prices in analyzing various economic problems. On the other hand microeconomics is the part of economics concerned with individual units such as a person, a firm, or industry. At this level economist observe the detail of an economic unit, or very small segment of the economy. Micro measures the price of a specific product, the number of employees in a small business, the revenue of a particular individual. These means individuals and society face economizing problem because their wants exceed their income and they must decide what to purchase and what to for go. Some of the tools we can use to measure this process is a graphically, budget line which is a line in a graph with the various  combinations of two products that a consumer can purchase with the specific income, giving the prices of the two products. Other tools for economist to measure and illustrate society’s economizing problem through production possibilities analysis. This use tables and curves that show the different combinations of good and services that can be produced in a fully-grown economy. Economists most often use graphs to illustrate their models. By understanding these â€Å"graphs† you can more readily comprehend economic relationships. Most of economic principles or models explain relationships between just two sets of economic facts, which can be conveniently represented with two-dimensional graphs. Since income is the determining factor, we represent it on the horizontal axis of the graph, as is customary. And because consumption depends on income, we represent it on the vertical axis of the graph, as is also customary. Actually, what we are doing is representing the independent variable on the horizontal axis and the dependent variable on the vertical axis. Also it’s very important to understand lines which can be described in terms of their slopes. The slope of a straight line is the ratio of the vertical change to the horizontal change between any two points of the line. We can concluded that Graphs and lines are a convenient and revealing way to represent economic relationships. Over time, technological advances and increases in the quantity and quality of resources enable the economy to produce more of all goods and services, that is, to experience economic growth. Society’s choice as to the mix of consumer goods and capital goods in current output is a major determinant of the future location of the production possibilities curve and thus of the extent of economic growth. References: Mc-Connell, B. (2008). Economics: Principles, Problems, and Policies, (16th ed.). : .

Friday, November 8, 2019

Free Essays on Steroids

Anabolic-Androgenic Steroids are man mad substances related to male sex hormones. Anabolic refers to muscle building and Androgenic refers to increased masculine characteristics. Steroids are supposed to be available only through prescription to treat abnormally low amounts of testosterone, such as delayed puberty and some types of impotence. They can also be prescribed to treat body wasting in AIDs patients and other diseases that result in the loss of muscle mass. Anabolic steroids can be taken orally or injected. They are usually taken in cycles of weeks or months which is a process known as cycling. Cycling involves taking many doses of the substance ove a period of time, stopping than starting up again. Steroid users often times combine several different types of steroids to maximize effectiveness while minimizing negative effects, this form of usage is known as stacking. The major side effects from abusing steroids can include liver tumors and cancer, jaundice, an increase in LDL which is bad cholesterol and decrease in HDL or good cholesterol. Users can have severe psychiatric problems leaving the user with sever mood swings including manic like symptoms that often result in violence. Depression often is seen when the drug is stopped, which can contribute to dependence on the drug. Other symptoms that a person may suffer are paranoid jealousy, extreme irritability, delusions and impaired judgement. Over the past several years steroids have become much more of an issue in professional sports than ever before. Just last month Major League Baseball had their hearings on steroids. This was shortly following the release of Jose Conseco's book "Juiced". Throughout this book Conseco made claims that many people including himself throughout the league had used steroids in the past. In a 60 minutes interview Conseco claimed that in his sixteen year career he took steroids from the first game of his first season all ... Free Essays on Steroids Free Essays on Steroids Anabolic-Androgenic Steroids are man mad substances related to male sex hormones. Anabolic refers to muscle building and Androgenic refers to increased masculine characteristics. Steroids are supposed to be available only through prescription to treat abnormally low amounts of testosterone, such as delayed puberty and some types of impotence. They can also be prescribed to treat body wasting in AIDs patients and other diseases that result in the loss of muscle mass. Anabolic steroids can be taken orally or injected. They are usually taken in cycles of weeks or months which is a process known as cycling. Cycling involves taking many doses of the substance ove a period of time, stopping than starting up again. Steroid users often times combine several different types of steroids to maximize effectiveness while minimizing negative effects, this form of usage is known as stacking. The major side effects from abusing steroids can include liver tumors and cancer, jaundice, an increase in LDL which is bad cholesterol and decrease in HDL or good cholesterol. Users can have severe psychiatric problems leaving the user with sever mood swings including manic like symptoms that often result in violence. Depression often is seen when the drug is stopped, which can contribute to dependence on the drug. Other symptoms that a person may suffer are paranoid jealousy, extreme irritability, delusions and impaired judgement. Over the past several years steroids have become much more of an issue in professional sports than ever before. Just last month Major League Baseball had their hearings on steroids. This was shortly following the release of Jose Conseco's book "Juiced". Throughout this book Conseco made claims that many people including himself throughout the league had used steroids in the past. In a 60 minutes interview Conseco claimed that in his sixteen year career he took steroids from the first game of his first season all ...

Wednesday, November 6, 2019

The History of the Telescope and Binoculars

The History of the Telescope and Binoculars Phoenicians cooking on sand first discovered glass around 3500 BCE, but it took another 5,000 years or so before glass was shaped into a lens to create the first telescope. Hans Lippershey of Holland is often credited with the invention sometime in the 16th century. He almost certainly wasn’t the first to make one, but he was the first to make the new device widely known. Galileo’s Telescope The telescope was introduced to astronomy in 1609 by the great Italian scientist Galileo Galilei   the  first man to see the craters on the moon. He went on to discover sunspots, the four large moons of Jupiter and the rings of Saturn. His telescope was similar to opera glasses. It used an arrangement of glass lenses to magnify objects. This provided up to 30 times magnification and a narrow field of view, so  Galileo could see no more than a quarter of the moons face without repositioning his telescope. Sir Isaac Newton’s Design Sir Isaac Newton  introduced a new concept in telescope design in 1704. Instead of glass lenses, he used a curved mirror to gather light and reflect it back to a point of focus. This reflecting mirror acted like a light-collecting bucket the bigger the bucket, the more light it could collect. Improvements to the First Designs   The Short telescope was created by Scottish optician and astronomer James Short in 1740. It was the first perfect parabolic, elliptic, distortionless mirror ideal for reflecting telescopes. James Short built over 1,360 telescopes.   The reflector telescope that Newton designed opened the door to magnifying objects millions of times, far beyond what could ever be achieved with a lens, but others tinkered with his invention over the years, trying to improve it. Newton’s fundamental principle of using a single curved mirror to gather in light remained the same, but ultimately, the size of the reflecting mirror was increased from the six-inch mirror used by Newton to a 6-meter mirror 236 inches in diameter. The mirror was provided by the Special Astrophysical Observatory in Russia, which opened in 1974. Segmented Mirrors The idea of using a segmented mirror dates back to the 19th century, but experiments with it were few and small. Many astronomers doubted its viability. The Keck Telescope finally pushed technology forward and brought this innovate design into reality. The Introduction of Binoculars The binocular is an optical instrument consisting of two similar telescopes, one for each eye, mounted on a single frame. When Hans Lippershey first applied for a patent on his instrument in 1608, he was actually asked to build a binocular version. He reportedly did so late that year.   Box-shaped binocular terrestrial telescopes were produced in the second half of the 17th century and the first half of the 18th century by Cherubin d’Orleans in Paris, Pietro  Patroni in Milan and I.M. Dobler in Berlin. These were not successful because of their clumsy handling and poor quality. Credit for the first real  binocular telescope goes to J. P. Lemiere who devised one in 1825. The modern prism binocular began with Ignazio Porros 1854 Italian patent for a prism erecting system.

Monday, November 4, 2019

IKEA Research Paper Example | Topics and Well Written Essays - 3750 words

IKEA - Research Paper Example is native land Smaland, south Sweden).IKEA is known for it’s up to date architectural designs that fit various kinds of furniture and appliances, and has got interior design work that is most of the time related with an eco-friendly ease (Baxter, Landry, 2010). Apart from this IKEA is famous for its keenness to cost control, constant product development and operational details, corporate features which permitted IKEA to review its prices downwards by an average of 2 or 3 percent over the ten years to 2010 during an era of global development. As of the beginning of 2014, IKEA proudly owns and operates 349 stores in over 43 countries. In financial year 2010, IKEA sold over US$23.1 billion worth of goods, a sum that signified a 7.7% increase over 2009.IKEA’s website contains over 12,000 products and is the closest depiction of the complete IKEA range. Apart from that there were over 470 million guests to IKEA’s websites from the year September 2007 to September 2008.IKEA spends just about 1% of the world’s supply of wood, making it one of the biggest users of wood as far as retail sector is concerned(Baxter, Landry, 2010). IKEA was formed in 1943, mainly as mail-order sales company. IKEA started selling furniture about five years afterwards. The very first store opened its doors to the public in 1958 at Smaland whereas the first stores outside of Sweden opened their doors in Denmark (1969) and Norway (1963).The stores later on extended to other European parts in the 1970s with the very first store outside of Scandinavia being opened in Switzerland in 1973 and Germany branch opened later in 1974. IKEA’s current products includes furniture, decorative and linen accessories are typified by some exceptional features, for instance, IKEA’s 2013 furniture fabrics are very illustrious with its unique designs;ethnic,romantic,pop and contemporary. Thus IKEA has produced interesting designs which are bound to keep people talking for months. In 2013, IKEA offered

Saturday, November 2, 2019

Value enhancement of retail properties Term Paper

Value enhancement of retail properties - Term Paper Example tenant and his customers. The next question is to ask â€Å"how is value enhanced?† The answer to this question connotes that value is not stagnant but can get better with time and through various processes of addition or subtraction. This process is referred to as value analysis or value engineering. According to the proponents of value analysis and value engineering, value can be enhanced by sustaining or making improvement on its performance and or reducing the overall cost of the project, product, service etc. The concept of value enhancement means maximizing the value of something, in our case, the retail property. Before value is enhanced there has to be a series of processes which establish value drivers and how they relate with the overall product service or business units (Kothandraman & Wilson, 2001). In the following sub-sections we will attempt to establish the fundamentals and assumptions of value enhancement by reviewing available literature on theories of value with regard to business processes, products and services. Through literature review we will also identify the value drivers with the aim of understanding the concept of value enhancement in relation to property management for retail chains (Zeithaml, 1988). Ideally the concept Value enhancement has been used in different field including but not limited to business management, land economics, engineering, finance etc. In most cases value enhancement will entail processes similar to value analysis or value engineering (Abd-Karim, et al., 2011). There are several value enhancement factors which can be applied to products, services and business processes and systems. These ways include quality enhancement, analysing the relationship between cost and function, improving the function of a product at low cost, adding functions of a product at no cost, innovation, instigating patent and protested rights, elongating the age of a product or